Campaign Film
Riyadh Air — Lavender Day Digital Experience & Registration
End-to-end digital inside a Riyadh Air activation — concept, UX design, registration system development, on-ground digital experiences, and social marketing at N24 that delivered 24 qualified event leads.
Riyadh Air · December 10, 2025
Activities & Experiences
On-ground digital activations + guest registration flow
Dates
10 December 2025
Location
Riyadh — Lavender Day brand experience
Partners
In collaboration with
Campaign Impact
Results at scale
Event Leads
Qualified leads generated for N24 events through social campaign marketing
Digital Scope
Concept, registration UX, development, and on-ground digital activations
In-House Build
Ideas, design, and registration system programming under one team
Brand Experience
Lavender Day — a premium Riyadh Air hospitality activation
Registration
Exciting guest journey from sign-up to on-site check-in
Campaign
N24-led promotion that drove measurable event pipeline
Strategic outcomes
- 24 qualified leads for the N24 events division from social-first campaign marketing
- Full registration system — concept, UI/UX design, and development
- Immersive on-ground digital experiences aligned to Riyadh Air brand identity
- All digital event ideas and programming owned from brief to live activation
Process
Concept & Experience Design
Week 1Defined the Lavender Day digital narrative with Riyadh Air — mapping guest journeys, activation touchpoints, and the registration experience before a single line of code was written.
- • Digital experience architecture
- • Registration UX wireframes
- • On-ground activation storyboard
Registration System Build
Week 2-3Designed and programmed a high-energy registration system — branded UI, mobile-first flows, and backend logic built for speed, clarity, and a premium guest feel.
- • Registration platform (design + dev)
- • Admin & guest-facing flows
- • Brand-aligned UI system
On-Ground Digital Activations
Event WeekDelivered every digital idea inside the live event — interactive moments, registration at scale, and technology that amplified Riyadh Air's Lavender Day hospitality.
- • Live digital activations
- • On-site registration support
- • Real-time guest experience
Social Marketing & Lead Generation
Pre + post eventLed social media marketing for the activation at N24 — serious campaign execution that converted audience interest into 24 qualified leads for the events department.
- • Social campaign creative
- • Paid & organic promotion
- • 24 event leads pipeline