The Wonder District — Jeddah's Immersive Family Entertainment Zone
A vibrant Jeddah Calendar destination with ten immersive zones — blending global IPs and local storytelling across ticketing, marketing, and on-ground activation in partnership with Sela, Cosmos, Jeddah Season, and WeBook.
The Wonder District · November 11, 2024
Immersive Zones
Ten worlds. One district.
Wonder Jungle
Let's Play
Spooky Circus
Rides & Carnival Games
Wonder Job
Smiley Beach
Blast Off
Wonder Theater
Food & Beverage
Retail Area
Activities & Experiences
10 immersive zones + experiences
Dates
11 Nov – 11 Dec 2024
Time
Weekdays 4 PM – 12 AM · Weekends 4 PM – 1 AM
Location
Ash Shati, Jeddah
Partners
In collaboration with
Campaign Impact
Results at scale
Immersive Zones
Unique family experiences from jungle to theater, beach, and retail
Daily Visitors
Peak footfall across the month-long Jeddah Calendar activation
Partner Ecosystem
Sela · Cosmos · Jeddah Season · WeBook integrated end-to-end
SAR Ticket Price
Accessible entry sold exclusively through WeBook
Day Run
Nov 11 – Dec 11 activation across weekdays and weekends
Digital Ticketing
Full sales and discovery flow powered by WeBook platform
Strategic outcomes
- Cross-partner alignment across production, IP, calendar, and ticketing
- Family-first positioning with safe, inclusive on-ground experience
- Digital-to-physical funnel via WeBook ticket sales at SAR 35
- Zone-led storytelling that drove repeat visits and social sharing
Campaign creative exceeded 250+ assets, 40 videos, and 100 influencer activations across the program.
Process
Partner Alignment & Brief
Week 1Aligned Sela, Cosmos, Jeddah Calendar, and WeBook on zone narrative, audience positioning, ticketing flow, and launch calendar for Ash Shati.
- • Stakeholder KPI map
- • Zone experience architecture
- • WeBook listing requirements
Creative & Zone Storytelling
Week 2-3Developed visual language and content system for ten immersive zones — balancing global IP appeal with Jeddah Calendar cultural relevance.
- • Zone key visuals
- • Arabic/English campaign copy
- • Social & OOH asset toolkit
WeBook Platform Launch
Week 3Built and launched the WeBook zone page with category-led discovery, ticket tiers, and share/save flows mirroring the live platform experience.
- • WeBook page content
- • Ticket UX copy
- • Launch comms plan
On-Ground Activation & Scale
Week 4-8Supported opening-week momentum with paid social, influencer content, and real-time optimization across family and tourism audiences in Jeddah.
- • Opening-week media plan
- • Daily performance reports
- • Zone highlight reels